Indian Handicrafts

Indian Handicrafts have existed for over 5000 years and have been shaped by culture, religious beliefs, topography and various dynasties that ruled India. From the finely etched lines of Jaipur miniature paintings to the vibrant Warli paintings, from the meticulously hammered silver of Karnataka’s Bidri Work to the alluring, colorful  Meenakari , from the crinkled, many hued Bhandej to more sedate Pochampally and Kalamkari-each one of these creations is steeped in rich culture, history and tradition.

Unfortunately, our age old handicrafts are dying a slow death due to cheaper machine-made and Chinese-manufactured replicas of Indian handicrafts. This makes authenticity a major concern, and it is difficult for customers to discern genuine products.

Despite the big price tags, the craftsmen often receive minimal monetary compensation due to multi-layered channel of middlemen who profit the most. Due to low income generation, handicraft skill and techniques that have been passed on from generation to generation, now has dwindling takers. The younger generation prefers taking up odd jobs in cities over continuing their traditional family crafts.

There is an increasing need to protect our myriad crafts. The extremely unorganized and fragmented handicrafts sector plays an important role in India’s economy. It is one of the largest employment generators, employing around 7 million people, mostly in villages and small towns. It provides employment opportunities to many women and people belonging to backward society.

Many dying crafts have been revived by the efforts of a few people. Our effort is to contribute towards the promotion and preservation of Indian crafts.